## 23 Apr [How the Baltimore Ravens Uniform Launch Dominated Social Media](https://zoomph.com/blog/how-the-baltimore-ravens-uniform-launch-dominated-social-media/)

Posted at 19:37h  
by [Dan LaTorraca](https://zoomph.com/blog/author/dan/)

When the Baltimore Ravens unveiled their 'Next Flight' uniform collection on April 16, the response was immediate — and the numbers backed it up.Among the five NFL teams that unveiled new uniforms this offseason, the Ravens led in every major social media metric. In the...

## 09 Apr [Beyond the Metrics: Miller Yoho, Director of Communications and Marketing, Charlotte Sports Foundation](https://zoomph.com/blog/beyond-the-metrics-miller-yoho-director-of-communications-and-marketing-charlotte-sports-foundation/)

Posted at 10:22h  
by [Robert Lindner](https://zoomph.com/blog/author/rob/)

At Zoomph, we champion the power of partnerships, marketing, business intelligence, and social media. Our Q&A series puts the spotlight on industry leaders, giving you an inside look at their expertise, strategies, and perspectives - beyond the numbers. Join us as we uncover valuable insights...

## 09 Apr [Healthcare Sports Sponsorship: What’s Working Right Now](https://zoomph.com/blog/healthcare-sports-sponsorship-roi/)

Posted at 09:32h  
by [Dan LaTorraca](https://zoomph.com/blog/author/dan/)

Healthcare sports sponsorship is one of the fastest-growing categories in professional sports partnerships - and one of the least understood.  
Health systems, hospitals, pharmaceutical companies, pharmacy chains, and regional medical brands are quietly becoming some of the most active sponsors across the NBA, WNBA, MLS, NWSL,...

## 24 Mar [Beyond The Metrics: Ivan Cayabyab, SVP, Brand, Moody’s](https://zoomph.com/blog/beyond-the-metrics-ivan-cayabyab-svp-brand-moodys/)

Posted at 08:05h  
by [Robert Lindner](https://zoomph.com/blog/author/rob/)

## 19 Mar [Measure Threads Sponsorship Value and Content Performance With Zoomph](https://zoomph.com/blog/threads-sponsorship-measurement/)

Posted at 11:00h  
by [Robert Lindner](https://zoomph.com/blog/author/rob/)

Threads sponsorship measurement and content performance analytics is rapidly becoming a priority for sports brands as the platform emerges as a key channel for real-time, community-driven fan engagement.  
As that adoption grows, so does the need for consistent performance tracking and reporting.  
We consistently heard from customers...

## 19 Mar [Threads Best Practices for Sports Brands: 7 Strategies That Work](https://zoomph.com/blog/threads-best-practices-for-sports-brands/)

Posted at 10:13h  
by [Dan LaTorraca](https://zoomph.com/blog/author/dan/)

Fans showed up on Threads ready to talk - not just to react to highlights or check scores - and to have real conversations about the topics - and sports - they love.The feed may look familiar on the surface, and many sports brands initially...

## 23 Feb [Beyond The Metrics: Alex Kopilow, Founder, Sponcon Sports](https://zoomph.com/blog/beyond-the-metrics-alex-kopilow-founder-sponcon-sports/)

Posted at 14:45h  
by [Robert Lindner](https://zoomph.com/blog/author/rob/)

## 04 Feb [How Social Media and Data Are Reshaping College Athletics](https://zoomph.com/blog/how-social-media-and-data-are-reshaping-college-athletics/)

Posted at 15:22h  
by [Dan LaTorraca](https://zoomph.com/blog/author/dan/)

Why College Athletic Departments Are Investing More in Social Media  
College athletic departments are investing in social media and content production more than ever before — and it’s no longer just about highlights or hype videos.  
As Front Office Sports recently reported in College Athletic Departments Are...

## 27 Jan [The Most Valuable Sports Teams on Social Media in 2025](https://zoomph.com/blog/the-most-valuable-sports-teams-on-social-media-in-2025/)

Posted at 17:56h  
by [Dan LaTorraca](https://zoomph.com/blog/author/dan/)

In 2025, social media wasn’t just where sports fandom lived — it’s where measurable value was created.  
For sports teams, social media has become one of the clearest indicators of a team’s commercial power - not just its popularity.Across MLB, MLS, NBA, NFL, NHL, NWSL,...

## 07 Jan [Which Sponsorship Assets Actually Drive Fan Attention in Sports?](https://zoomph.com/blog/which-sponsorship-assets-actually-drive-fan-attention-in-sports/)

Posted at 17:21h  
by [Dan LaTorraca](https://zoomph.com/blog/author/dan/)

What The Amplified 25 Report Reveals About What Really Sticks  
Sports sponsorship has officially entered its fan-first era.As sponsorship spend across major U.S. sports properties continues to climb, brands are facing a tougher question than ever before: Which assets actually earn attention — and which just...